Getting Booked to Speak, My Melinda Gates Moment and a FREE Master Class Invite

Alexia Career Advice, Communication, Marketing and PR, Money, Public Speaking Leave a Comment

“It doesn’t have to be hard.” I uttered these words at least half a dozen times to the women who participated in my The Spotlight MasterTreat last weekend. From designing a profitable speaking funnel to integrating one’s stories with her “idea worth spreading” to crafting her speaking pitches, the 19 women did some divine work as they reprogrammed their mindset …

Size Matters (get your head out of the gutter, important content awaits!)

Alexia Career Advice, Marketing and PR, Money, Uncategorized Leave a Comment

Throughout the nearly 10 years I’ve had my consulting business, I’ve heard 1 of 2 theories when it comes to email list size. The size of your list is everything. Once you hit 5000 subscribers you can easily build and sustain a 6-figure plus business. Then, the second theory. List size is rubbish. It’s all about how engaged your audience …

Why I Give It All Away (my reasons and my results)

Alexia Communication, Marketing and PR, Personal Branding, Teaching, Women in Business 2 Comments

I gave away A LOT of free content this summer. To be specific, 3 Workshops That Wow video trainings, 4 live master classes, 2 webinars, 6 podcasts, 3 video interviews, 3 articles, and countless group and one-on-one Q+A calls and Periscopes. I poured my everything into giving new and existing members of my tribe complimentary access to me and to …

Choose the right mentor for this season (and meet mine!)

Alexia Adult Learning, Career Advice, Coaching, Marketing and PR, Media, Women in Business 1 Comment

When I was 7 months pregnant, one of my friends and colleagues sent me an email with details on an upcoming virtual program on how to plan and execute a successful online launch. I had been harboring the idea of creating an online TED-style talk development program (what ultimately became Your Spotlight Talk) for years, but I had dozens of excuses …

Here’s Why You’re Not Closing

Alexia Coaching, Communication, Marketing and PR

There are two key reasons why smart people with good ideas, products, or services don’t close. The first–they don’t ask correctly. Or as is often the case, they don’t ask at all. After working with my Influencer Academy women on pitching, I have recently realized that the second problem is one that doesn’t get enough discussion. Until today. And it’s …